Earlier, I wrote about the battle of superlative branding between destination brands in British Columbia and New Mexico.  And it reminded me of an even more interesting example of "me too" branding -- this time, from neighbouring destinations.

Take a look at travelyukon.com, then check out bigwildlife.net.


Yukon, "Larger Than Life", launched last year.


Anchorage Alaska, launched a few months ago with the tagline "Big Wild Life", and prominently featuring the same "Larger than life" claim.

There are lots of examples of destinations launching logos and taglines that bear striking similarities to thos in use by competing destinations elsewhere.  But what I find particularly strange in this case is that these folks live their "larger than life" lives within spitting distance of each other.  Even more interesting is that Anchorage's press release to launch the new brand mentions a "competitive cities audit" that was conducted as part of the brand development process.

Does that mean Anchorage doesn't consider the Yukon to be a competitor?  The two have a lot of cross-border tourist traffic and share the same target markets, so maybe this is a case of friendly co-opetition?  We can only hope.

Late Breaking News:
Seems Hudson Valley, New York, wants in on the "larger than life" battle as well...



ummm... and Monaco (from their 2006 campaign):







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