Apparently Tourism Australia has ditched their (in)famous "Where the bloody hell are you" campaign in Japan, in the face of a 12% decline in Japanese visitation (the story broke in September, but I'm a slow reader).

The new campaign focuses on Australia's world heritage sites and natural beauty and the new tagline can be roughly translated as "Immerse yourself in Australia's World Heritage." 

In other news, Aussie bikini model Lara Bingle is reported to be "covering up these days in a bid to shake the past."

BONUS:  for a (very) funny take-off on the Australia tourism campaign, check out the Chasers (warning: lots of coarse language).