If you haven't seen the "Slog" campaign from Horizon Air, take a few minutes and click through the interactive map here.



Launched to promote its Seattle-Portland shuttle, the Slog offers a tongue-in-cheek documentary-style expose on "The longest 3-hour drive in American history."  One the website, an interactive map allows you to explore the drive through video segments on landmarks such as "Last meal gorge" and "Big Repave".

Anyone who has ever been subjected to a regular long and boring commute can connect to the quirky Horizon pitch.  But what I like most about it is that they've found a clever way to take what is essentially a category benefit (flying is usually faster than driving) and make it ownable in the Seattle-Portland corridor.  In these days of endless airport hassles and delays, pointing out that driving isn't always a picnic either is a smart strategy.