When Kentucky launched their "Unbridled Spirit" brand, I was impressed with both their positioning and their logo:


But now that the state has decided to focus more heavily on adventure tourism, things seem to be going off the rails, in an unintentionally hilarious way.  The new logo for the adventure side of the business features an abbreviation and a tagline that just beg to be misinterpreted:



umm... errr...  if you're not sure what I'm talking about, ask a colleague.