Jamaica Tourist Board teams with tween girls book publisher


Jamaica will be the setting for the newest Beacon Street Girls book, owing to a unique partnership between the Jamaica Tourist Board and series publisher B*tween Productions.

Previous Beacon Street adventures have been set in Telluride, Boston, Montana, New Hampshire and New York.



According to the press release, the new book will "teach tween girls to nurture their own family roots while they learn about Jamaica, its rich history, culture and lifestyle."

JTB and B*tween selected a local Jamaican childrens' book author to pen the new novel.

Once the book is published, the partnership plans to follow up with in-store, online and book launch events offering a chance to win a family vacation to Jamaica.

While most tourism boards chase blockbuster movie deals, it's nice to see the printed word and a younger audience getting some attention.

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