Banff, Alberta, Canada has found a unique way to bring their destination and their destination brand to life: enlist the locals to tell their own stories of Banff.

A series of more than 30 videos have been created and distributed on social media sites including YouTube, Crackle and others. 

Using video to promote tourism isn't new, but what's innovative here is that most of the videos don't focus on travel experiences -- they simply give an insight into how the locals live and cover a wide range of topics tailor made to reach a wide range of folks before they even begin their travel planning.  Interested in tricked out bicycles or how to tie a fly for near-sighted fishermen?  If so, you might find yourself learning a bit about Banff while pursuing those interests.

Click here for the videos or click on the graphic below.




The initiative has started to garner attention for Banff in both traditional and non-travel social media spaces, including Serge the Concierge, rugbyfanz.com, Copenhagen Cycle Chic, and curlingrink.ca.

Full disclosure: this was a pilot project for my new venture with Radar DDB and Carousel Content Corp.