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Tourism Marketing and Destination Branding
Brand Canada - The Tourism Marketing Blog: Category Archive for tourism campaign

Knut the Polar Bear Turns One!

Posted by Steve Wright at 12/5/2007 5:32 PM | View Comments (3) | Add Comment

Jamaica Tourist Board teams with tween girls book publisher

Posted by Steve Wright at 12/5/2007 8:59 AM | Add Comment

When good logos go bad

Posted by Steve Wright at 12/4/2007 7:22 PM | Add Comment

Saint Nicholas to become pitchman for Turkish Tourism

Posted by Steve Wright at 12/4/2007 6:49 PM | Add Comment

The Slog: Offbeat marketing from Horizon Air

Posted by Steve Wright at 12/4/2007 4:15 PM | Add Comment

R.I.P. "Where the bloody hell are you?"

Posted by Steve Wright at 12/3/2007 1:27 PM | Add Comment

The soul of Brisbane, as interpreted by a Swede via New York

Posted by Steve Wright at 12/3/2007 12:18 PM | Add Comment

Deja Vu, All Over Again...

Posted by Steve Wright at 12/3/2007 10:22 AM | Add Comment

Bringing a destination brand to life: the medium is the message

Posted by Steve Wright at 12/3/2007 9:55 AM | Add Comment

What's the deal with Americans ripping off our tourism slogans?

Posted by Steve Wright at 11/30/2007 3:16 AM | View Comments (4) | Add Comment

Where did "Bahamavention" go wrong?

Posted by Steve Wright at 11/29/2007 1:27 AM | Add Comment

A lesson in how not to create sustainable tourism

Posted by Steve Wright at 11/28/2007 9:40 PM | Add Comment

Scotland the Brave launches timid new slogan

Posted by Steve Wright at 11/28/2007 6:57 PM | Add Comment

St. Louis re-brands with giant cow print

Posted by Steve Wright at 11/14/2007 12:06 AM | Add Comment

Cultural stereotypes in tourism: Valuable brand asset or an affront to the locals?

Posted by Steve Wright at 11/11/2007 3:03 AM | View Comments (2) | Add Comment

Required reading for tourism marketers

Posted by Steve Wright at 11/10/2007 2:39 PM | Add Comment

The Elk Hunting Capital of the World

Posted by Steve Wright at 11/6/2007 9:47 AM | Add Comment

What this town needs is a monorail

Posted by Steve Wright at 11/5/2007 10:59 PM | Add Comment

Targeting High Yield Travelers with Tourism Marketing Campaigns

Posted by Steve Wright at 11/5/2007 8:13 PM | Add Comment

Lost in NYC? Just ask the locals

Posted by Steve Wright at 10/30/2007 5:10 AM | Add Comment

Australia tourism sags on strength of Aussie dollar

Posted by Steve Wright at 10/30/2007 4:47 AM | Add Comment

Experience This: The Banff Tourism Workshop

Posted by Steve Wright at 5/23/2007 2:10 PM | View Comments (1) | Add Comment

First Nations threaten blockades while Indians launch new tourism campaign

Posted by Steve Wright at 5/20/2007 6:09 PM | Add Comment

Arran launches new tourism campaign

Posted by Steve Wright at 5/20/2007 5:41 PM | Add Comment

Lebanon calls for 100-day truce to save tourism season

Posted by Steve Wright at 5/20/2007 5:33 PM | Add Comment

English Football star Hargreaves to promote German tourism

Posted by Steve Wright at 5/20/2007 5:28 PM | View Comments (1) | Add Comment

Tourism Australia funds soap opera in bid to win back Japanese tourists

Posted by Steve Wright at 5/20/2007 5:22 PM | Add Comment

Top 5 Most Popular Entries on Tourism Marketing Blog

Posted by Steve Wright at 5/15/2007 11:47 AM | Add Comment

Uganda looks to Canada for Tourism Model

Posted by Steve Wright at 5/15/2007 10:41 AM | Add Comment

Canada offers an antidote to soaring Europe prices

Posted by Steve Wright at 5/15/2007 10:19 AM | Add Comment

Trek Fans Beaming About Holodeck in Vulcan, Alberta

Posted by Steve Wright at 5/15/2007 8:05 AM | Add Comment

Bay of Fundy Blog Makes Me Think There's Hope for Web 2.0

Posted by Steve Wright at 5/14/2007 10:47 PM | View Comments (1) | Add Comment

Knut the Polar Bear Cub Becomes Pitch-Man for Canadian Tourism Commission

Posted by Steve Wright at 5/14/2007 4:56 AM | Add Comment

The Re-invention of Boo.com

Posted by Steve Wright at 5/13/2007 8:59 AM | Add Comment

Giant Pillow Fight in Toronto

Posted by Steve Wright at 5/12/2007 6:25 PM | View Comments (2) | Add Comment

Determined, Scantily-Dressed Bar Girl Helps Hunt Down British Con Artist

Posted by Steve Wright at 5/10/2007 12:21 PM | View Comments (1) | Add Comment

A Picture is Worth a Thousand Words (and a dozen focus groups)

Posted by Steve Wright at 5/8/2007 5:28 PM | Add Comment

Tourism Website Gets It Right

Posted by Steve Wright at 5/8/2007 11:35 AM | Add Comment

Brand Canada Blog on Globorati

Posted by Steve Wright at 5/8/2007 11:13 AM | Add Comment

China practices lining up for the Olympics

Posted by Steve Wright at 5/8/2007 10:03 AM | View Comments (1) | Add Comment

Ode to a Town with No Tourists

Posted by Steve Wright at 4/29/2007 8:14 PM | Add Comment

The Self-Aware CVB

Posted by Steve Wright at 4/29/2007 6:03 PM | Add Comment

When tourists make their plans depends on what they like to do

Posted by Steve Wright at 4/26/2007 12:04 PM | Add Comment

A Look at U.S. Visitation to Canada Using Google Trends

Posted by Steve Wright at 4/25/2007 11:59 PM | View Comments (1) | Add Comment

You are what you read: cultural importers vs. cultural exporters

Posted by Steve Wright at 4/24/2007 5:58 PM | Add Comment

Snorkle with Spawning Salmon

Posted by Steve Wright at 4/24/2007 8:13 AM | Add Comment

Want to attract tourists? Point out their ignorance!

Posted by Steve Wright at 4/22/2007 11:02 PM | Add Comment

Turf Battle: Tourists v. Residents

Posted by Steve Wright at 4/21/2007 9:45 AM | Add Comment

Group Tours Gone Wild

Posted by Steve Wright at 4/20/2007 12:09 PM | Add Comment

Authenticity versus Economics in Tourism Marketing

Posted by Steve Wright at 4/20/2007 8:52 AM | Add Comment

BBC Launches Its Own "Bloody" Ad Campaign After UK Bans Aussie Tourism Ads

Posted by Steve Wright at 4/19/2007 3:51 PM | Add Comment

Tourism Marketing in the Off Season

Posted by Steve Wright at 4/19/2007 12:32 PM | Add Comment

The High Cost of Protecting a Brand

Posted by Steve Wright at 4/19/2007 5:57 AM | Add Comment

BrandGossip: Keeping tabs on consumer generated content

Posted by Steve Wright at 4/18/2007 5:36 PM | Add Comment

Tourism as a Tool for Public Diplomacy

Posted by Steve Wright at 4/18/2007 12:00 PM | Add Comment

Tuvalu?

Posted by Steve Wright at 4/18/2007 5:58 AM | Add Comment

France Delivers an Authentic Online Experience

Posted by Steve Wright at 4/18/2007 4:17 AM | Add Comment

New Orleans Tourism Faces Down Katrina

Posted by Steve Wright at 4/17/2007 9:32 PM | Add Comment

Minnesota Employs User Generated Content (If by "users" you mean a bunch of ad guys)

Posted by Steve Wright at 4/17/2007 8:57 PM | Add Comment

How Not to Launch a Destination Brand

Posted by Steve Wright at 4/17/2007 4:49 PM | Add Comment

Unpopular Panama

Posted by Steve Wright at 4/17/2007 4:33 PM | View Comments (1) | Add Comment

When Size Matters...

Posted by Steve Wright at 4/17/2007 3:47 PM | Add Comment

Counter-Intuitive Casino

Posted by Steve Wright at 4/17/2007 2:27 PM | Add Comment

Kerala, India: Book Your Flight Now

Posted by Steve Wright at 4/17/2007 1:41 PM | Add Comment

Deep Fried Truth: Memphis Cuisine

Posted by Steve Wright at 4/17/2007 12:38 PM | Add Comment

Surgical Tourism: When you really, really need a break

Posted by Steve Wright at 4/17/2007 11:48 AM | Add Comment

New Mexico One-Ups British Columbia

Posted by Steve Wright at 4/17/2007 9:32 AM | View Comments (2) | Add Comment

Waikiki Tourism Brand Set to Re-Launch

Posted by Steve Wright at 4/17/2007 9:27 AM | Add Comment

A Boatload of "Content"

Posted by Steve Wright at 4/17/2007 7:06 AM | Add Comment

The Fantasyland Shuttle: Emirates Announces Venice - Dubai Route

Posted by Steve Wright at 4/17/2007 4:38 AM | Add Comment

Elvis has left the DMO

Posted by Steve Wright at 4/16/2007 10:05 AM | Add Comment

And You Thought You Had It Bad: Sri Lanka Launches Tourism Campaign

Posted by Steve Wright at 4/15/2007 10:21 AM | Add Comment

The Top 10 Reasons Not to Pursue a Career in Tourism

Posted by Steve Wright at 4/11/2007 12:02 PM | Add Comment

Ignore My Evil Twin: Kurdistan as a Destination Brand

Posted by Steve Wright at 4/4/2007 1:27 AM | Add Comment

The Drag Queen Theory of Tourism Marketing

Posted by Steve Wright at 4/2/2007 11:13 PM | Add Comment
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